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We have prepared a list of 15 essential tips for producing content for social networks. Access, check out and learn what you need Conquer likes and followers on social networks is easy. Just invest in a few ads and you're done. But the real goal of any brand is to create a lasting relationship with people by producing content on social networks. For this, brands need to behave as close friends and follow some important rules that we list below. There are 11 tips that will help you build a good relationship with your audience and get a good engagement in social networks. 1. Know your audience Yes, we will begin with the most obvious point. The intention of this post is to teach you some tips on producing content for social networks and there is no more important tip than this. Whether for work the digital marketing, content marketing, inbound marketing or some social media techniques, know your audience is essential to the success of any strategy. Defining your personas (simplifi...

A quick "walk" through social networks allows us to see a great deal of information, in a multitude of different formats, on even more varied subjects. In this whole universe, something there will be useful for your life and will help you heal any need you have - who knows to convince you to buy something or at least to comment and share? This entire process is part of content marketing. In summary, content marketing is a set of strategies that aim to engage the public and increase the universe of potential customers for a brand, creating value and establishing a positive relationship with people. All this is done through valuable and relevant content for these people, who see in that brand a potential provider of knowledge and solutions. The possibilities of applying content marketing are many, carried out by means of useful tools. Some of them you should already know very well: Blogs: the main channel of the relationship of your brand/product with your audience. Vers...

See in this article how to attract buyers visitors to your business blog in 7 simple steps. Check the article. One of the biggest challenges that entrepreneurs face on the internet is the lack of traffic to your business blog, and especially qualified traffic, ie people who really want to buy your product or service. Obviously, if your website is not getting traffic, you are not generating sales. At this point, you may have noticed that qualified traffic is one of the key elements for sales to happen. If you already have a certain routine in producing content for your blog, in order to bring more visitors, whether organic or paid traffic, make sure you bring your blog buyers above all else. It's no use having thousands of hits a day accessing your business's blog  if those are not buyers visitors. So if you're interested in increasing your business sales through traffic on your site, see these 7 steps I've prepared for you. Among other important tips you will...

Do you know how to target content for each stage of the nutrition cycle? If you got here, you probably know that the marketing landscape has changed completely, have not you? Today the professional should not seek to reach the maximum number of people through the most diverse channels, as there are a shopping journey and content for each stage of this journey. So, it does not make sense to treat all your customers as if they were the same because they are not. Nowadays, who owns the power of decision is the client, so it is so important to understand his journey. Come on? Follow: The purchase day Known as Buyer's Journey, by scholars, it consists of three stages: Knowledge: the moment when the client is attentive. Consideration: interest is aroused and the client goes after more in-depth information about what he wants. Decision: he realizes his desire and goes to action, that is, the moment of purchase. To segment your content efficiently you need to under...