Do you know when to start reviewing the content studied for the contest?

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Every candidate knows that it is important to make periodic reviews, but there is much doubt as to when this should happen. Because, over time, the amount of information in each subject only grows and becomes increasingly difficult to be administered. In the same proportion, the risk of many things being forgotten is increasing. ⇏ Gift B ox    ' Romance Your Partner '  100-page eBook  Completely free At the beginning of the study , everyone has the feeling that they study and do not learn. It is not just impression, but reality, because it is the first contact of the brain with that content, especially if it is a discipline never seen in life. There is an important fact to be considered in this context: memorization happens gradually and requires successive repetitions. But it will only be effective if you really understand what you are studying. Then, the process begins with the understanding of the contents, and then start fixing them. It is worth mentioning that we ar
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E-BOOK


Ebook-

Ebook (or ebook) is an abbreviation of the English term electronic book and means book in digital format. It may be an electronic version of a book that has already been printed or released in digital format only.
Some of the most popular digital formats are HTML, PDF ( Portable Document Format ), ePub ( electronic publication ) and DjVu (pronounced déjà vu ). An ebook can be read through the computer, PDA, iPad, Smartphone or in its own device for that purpose for sale on the market called eBook Reader.
The eBook Reader (eReader), such as the Amazon Kindle, is a portable device created specifically for reading digital books. It has a different screen illumination technology than other digital players, giving the reader a feel closer to reading the paper book.
You can get free ebooks from public libraries online or from other sites that make digital books available, such as Google Books. Ebooks can also be purchased from a number of online sales sites.

How to use your ebook strategically in content marketing?
Before we talk about how to use an ebook, we need to talk a bit more about the importance of email marketing and to set up an email base. Both things have become fundamental in Inbound Marketing and consequently in Content Marketing. However, it's no use buying email lists because it's important that people are really interested in your product or service. It was from there that the need arose to use an ebook to exchange information, in general lines. That is, your business provides rich content, with valuable information, in exchange for an email, a lead.

What is an Ebook?

If you got here, you probably already know what an ebook is, but even then, let's refresh your memory. The ebook is nothing more than the abbreviation for "Electronic Book". It is an electronic book downloaded or purchased on the internet by people who are interested in more practical and fast content.

The Importance of Using an Ebook in Inbound Marketing Marketing

Basically, the ebook has two primary functions in Inbound Marketing: gaining authority and capturing leads.
  • Authority: When producing an ebook, you give authority to your brand or business, because of an ebook, besides being a book, is a rich content, as we stated earlier. That is, it provides quality and reliable information in greater depth. So as users download your ebook for being interested in the information and realize how valuable it is, your business will gain more authority, and as a result, you will win more leads and potential customers.
  • Lead Capture: Without a doubt, providing an ebook for free in exchange for information - email - is a great way to broaden your contact base with people truly interested in your business, that is, leads. With email in hand, you can narrow that relationship through your email marketing campaigns and continue nurturing the potential customer with information about your business until it is ready to make your buying decision.

Other advantages of using an ebook in your content strategy

So far, you must have realized that using an ebook is one of the best ways to develop and promote relevant, useful and quality content for your potential customers. It functions as strategic and standardized information with a focus on capturing leads. However, it also has other advantages to its content strategy, which are:
  • Organization of relevant content in a standardized format.
  • Possibility to deepen a theme of high interest of the target audience.
  • Ease of distribution and sharing on the internet.
  • A piece of invaluable content to increase traffic.

How to use your ebook

In order for it to lead to conversion, you need to position it in calls-to-action for funnel fund content as it is both visitors and potential customers looking for more in-depth content. So the next step is to take you to a landing page where the potential customer will have to enter data in exchange for information. The data should be those that will assist the sales force when it comes to approaching, so it is important to align the marketing and sales teams. Finally, it's time to choose the strategic channels and advertise the ebook. However, we will see this step by step more calmly:

1. Create a landing page

Creating a landing page is critical to optimizing and spreading your ebook. Therefore, the following elements must be taken into account:
  • Title: It needs to draw attention from the visitors, but it must agree with the message that made the visitors click since you can not frustrate them or click. The title should be flashy, but make it clear about what the ebook is.
  • Subtitle: In the subtitle, it is possible to explain a little more about what will be found in the ebook or what will happen when reading is finished.
  • Description of the ebook: In the description, it should be explained why you wrote the ebook, why it should be downloaded and what advantages it offers. This is where you show the value of your content and highlights the main points that will be addressed. The description should provide enough information to be clear about what the ebook is, but do not provide everything that will be of the material without receiving the e-mail.
  • List of benefits: Below the description, it is always interesting to put 3 to 5 benefits that visitors will conquer while reading the ebook. That is, you can show what problems they will solve by simply reading your ebook.
  • Image of the ebook: the visual appeal is also fundamental, so show the image of your product - this encourages conversion.
  • Lead Capture Form: This is the crucial element of the landing page because it is through it that you get visitors' information by turning them into leads. Design should turn the filling task into something simple and fast.
  • Call-to-action: another key piece, call-to-action should be attractive and easy to find. It should not contrast with the background of the page, for example, and you should use a phrase that reflects the action you want and not simply a "click here".

 

2. Distribute in strategic channels

The distribution of the ebook is fundamental to be able to use it assertively in its strategy of Inbound Marketing. So keep in mind a few points:
  • All channels are important and help in building a brand:  channels are a point of contact with the public, so all channels help build a brand. However, remember to choose those that are most used by your target audience, because interaction and engagement are key. It is necessary for you to have direct contact with the audience to be able to foster your business and work on your ebook. Strategic channels help create a strong, unified culture that even generates brand or business evangelizers, spreading a positive image of your business and your ebook accordingly.
  • Have a unified speech:  no matter the channel, your speech should be aligned with the goals of the company as this will ensure that past information has consistency and greater credibility for the business. This speech will also aid in the user experience with your company; no matter how they cross channels, they'll know it's you. The consistency of the content of a brand has to do with a discourse aligned, however much the language and channels worked are different, after all, each strategic channel has its purpose and its purpose, although it has an audience with a similar profile. Speech is a powerful tool to get your message across.
  • Types of strategic channels: the truth is that the channel option is diverse, and each has a specific goal. So study them carefully and analyze the behavior of your consumer to understand which one or which will best suit your strategy and build your communication and content planning. Among the most relevant, it is possible to mention: groups on Facebook; groups in Linkedin; Instagram and other social networks that make sense for the company, such as Facebook or Snapchat, for example.

 

3. Disclose your ebook

To publicize your ebook, it is vital to put together a strategy to promote and spread your work. So use and abuse social networks, and ask friends and acquaintances for help. Also, contact websites that offer content related to the subject of your ebook and offer articles for publication because you can use call-to-action as a call to your ebook.

Another way to advertise it is to create a blog especially on the theme of the ebook in question, or else, if you already have a blog, make a trail of content about it. The reason? To build a network of contacts with the subject and conquer leads for your ebook and, consequently, for your business.

Partnerships are also essential for advertising, so look for sites that partner with you, have a similar or complementary audience, and link to your site (but beware of black hat, Google does not like link exchange ). The important thing is to generate traffic to your blog and consequently to your ebook.
You have now recognized the value of using an ebook in your content strategy and want to know more? So read our ebook from ebooks and understand how using an ebook is critical to attracting and educating an audience, as well as helping to get new leads from potential customers!


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