We have prepared a list of 15 essential tips for producing content for social networks. Access, check out and learn what you need
Conquer likes and followers on social networks is easy. Just invest in a few ads and you're done. But the real goal of any brand is to create a lasting relationship with people by producing content on social networks. For this, brands need to behave as close friends and follow some important rules that we list below. There are 11 tips that will help you build a good relationship with your audience and get a good engagement in social networks.
1. Know your audience
Yes, we will begin with the most obvious point. The intention of this post is to teach you some tips on producing content for social networks and there is no more important tip than this. Whether for work the digital marketing, content marketing, inbound marketing or some social media techniques, know your audience is essential to the success of any strategy.
Defining your personas (simplified representations of the ideal clients of your company) will ensure that all the content developed by you and your team will be in accordance with what your audience wants to see and have an interest.
2. Speak the language of your audience
As essential as knowing your target audience, understanding how you communicate is critical to getting your message in the way you want it to be.
Each company will have different ways to approach its subscribers. For example, you will not talk in the same way to an entrepreneur and a young student. Each of these people understands and identifies with a different kind of language.
Understand who your audience is, how they communicate, and how you should approach them.
3. Put yourself in the place of your audience
When posting any content, put yourself in the place of your audience and ask yourself:
- What do I get out of this content?
- Is this content useful for me?
- Does the post contain anything that might help me solve a problem?
This exercise seems simple but it is very important. By trying to answer this question with the eyes of your audience, you can produce more compelling content that will generate greater engagement from your followers. Bet on curating content to share relevant materials.
4. Maintain open communication with your followers
Ask questions, ask for feedback, and listen to everything your audience says to you or to you. Allowing this interaction between your brand and followers helps you build a good relationship with your audience and still allows you to get new ideas about what content can be useful.
So whenever you post an article on Twitter, Facebook, Linkedin or another social network, ask what your audience thinks. Incite a discussion. In addition to your audience feel included, he will be more willing to interact with you.
5. Create tailored content for each platform
This tip goes to you who posts the same content, in the same way, on all social networks. Copying and pasting a text or image in different places may not be such a good idea.
Each social network has a content format that engages more. Posting unique and unique content on different platforms ensures that your content will be delivered in the best possible way to your followers.
Use images, videos, podcasts and any other formats that make sense to your audience and the social networks you use.
6. Invest in different formats
Varying the format of the content you produce is a great way to get attention and gain relevancy. The more you diversify your message, the fewer people will get bored and the more they will s / and engage with you.
Include pictures, illustrations or even videos in text messages. Twitter, for example, values highly the imagery. Facebook already has great results for video content.
7. Gamage your content
Gamification is the act of turning a content into an experience, into a game. It's delivering something fun that unites multiple platforms and formats to deliver an interactive and interesting experience for your audience. This type of action guarantees a great degree of interactivity and is able to engage your audience in a unique way.
8. Be human
When answering a Facebook message, a tweet or a comment on LinkedIn, remember not to be a robot. Be a person and not just as a business profile. Be polite, friendly and remember to show that you are there to help your audience.
Having this kind of relationship with your audience will ensure that your page is well viewed by your followers.
Some companies take this tip so seriously that they have created characters for their pages. Great examples are the profiles of Ponto Frio and Magazine Luiza on Facebook.
9. Choose where you need to be
Facebook, Twitter, Instagram, Linkedin, Google+, Pinterest, Snapchat, Foursquare, Reddit. With each passing time, a new social network is created with a different goal and proposal. It is very important to have the notion that you do not have to be present in all of them. It is necessary to analyze when choosing where you will act some items, such as:
- What is the differential that each offers
- Where it fits within your digital marketing strategy
- Where your audience is most present
- If you have conditions and staff to feed content on so many networks
The last item is very important, because, there is no use going out registering the profile of your company in each new social network that is launched and leave it to the flies without being fed.
Rather do consistent work on some that are core within your strategy than splitting your efforts and not doing a good job at any of them.
10. Have goals
Imagine a football match that has no beams to delimit the goal area? It's hard to know where to kick the ball, do you agree? In the same way, we should consider our strategy of digital marketing in social networks.
Each piece, each content, each strategy must be performed according to some previously established goal. What do you need most?
Increase your visibility? Improve your image?
Improve your relationship with your audiences? If you do not know where you want to go, you will not know what actions are most effective in getting a certain type of return.
11. Track metrics
Measuring your performance is a fundamental process in all stages of digital marketing, including for sustaining your production of content for social networks.
Some important metrics to consider are: viewing, engagement, conversion and behavioral information of your audience in relation to each content posted.
Through metrics, you can draw powerful insights into what, when, how and how your content best impacts your audience.
Understand more about metrics for social networks with our full post!
12. And use the metrics in your favor
And that's where business intelligence comes in! Metrics analysis is an incredible ally when it comes to creating your content strategy because you will extract the information that your own audience will provide through their actions on your pages!
By analyzing the data you get, you can see what kind of content is impacting your audience better and invest even more in this format.
In addition, tools such as Google Analytics, Facebook Insights, and more available, free and paid, you can view data about your audience and their behavior.
Imagine that you discover that a large part of your audience also likes, for example, Olympic games? Or do you know that most of them have the habit of accessing social networks during lunch hours?
What's more, what is the bulk of them accessing from mobile devices? See the possibilities that all this information offers you?
The good news is that the internet has a very competent data analysis intelligence and you can use this a lot in your favor!
13. Your audience is not always you (or your boss!)
We know that it is very difficult to distance ourselves from our personal values and tastes when it comes to thinking about the production of social media content and the language we will use when talking about the brand of the brand we are working for, but that is very important!
It's not because you think Beatles is better than Molejo that your audience thinks the same way, you know?
And it is critical that their managers, especially the CEOs of the company, also know that their opinions do not always represent those of the Person.
This detachment is hard to accomplish, but once that importance is internalized by everyone working with content marketing, the results are significantly improved!
14. Have an identity and keep this pattern
Social networks are environments designed, in general, to promote conversation between people. Let's say, in a way, your brand is almost an "intruder" in that environment.
That is why we have already talked about the importance of being "human". Another tip related to this is you create an identity.
How about creating a Persona of your brand? It does not have to be open to people, like Luiza, from Magazine Luiza, but it's interesting that you keep a certain constancy in the way you speak and leave an implicit personality.
A brand with a strong presence is one that, when posting some content, everyone already knows that it was she who posted it.
A good tip is to create an identity manual, with ways your brand usually greets, answering questions, saying goodbye, and even how she writes some words that have writings of varying possibilities.
For example, if your brand always writes "e-book", it is interesting to keep writing "e-book", rather than varying between "ebook" or "ebook". The cool thing about having the manual is that a lot of people can consult, and so the personality of your brand in social networks becomes something independent of a certain professional who is producing the content at that moment.
15. Pay attention to what is happening
Using some current situation as an inspiration, commenting on an event of importance to your Persona, or playing with some of the famous memes of the moment are excellent tactics to create engagement with your audience, so it is very important to always be connected in what is happening.
A good balcony should come at the right time, as losing the timing is the limit between creating a viral and missing the joke. Also, watching how your audience is relating to a particular event is critical because you can throw a ball away by making some comment that is not appropriate or contrary to the opinion of the majority of your audience.
In doubt, it is always good to avoid very controversial subjects, but common sense can be a good guide when defining what can be used.
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