Increase your site traffic with the best content and earn loyal visitors who can become your brand's customers and fans.
Content Marketing has become one of the "darling" strategies of most large companies, and every day it gains more followers, be they digital businesses or small businesses. Truth be told, good content is able to attract new visitors and make them always return to the site. To do so, it must be original, unprecedented, surprising and informative. The best content is the one that brings the solution of the problems of the readers, in a simple, light and attractive way, either through a text, an infographic, a video, an image or a podcast.
Producing content is not simple, but it is possible to facilitate this work. You do not have to produce the final text, develop an infographic or even record a video. You can just list the topics you want to develop and find a professional who can produce what you need, but it is important that the contractor knows which ones are the guidelines to follow. For example, how and what to talk to your audience. Nobody better than you to say what the "content needs" of your future customers. In this article, we'll focus information on how to create the best content for a website or blog, in the article format.
What are the challenges to creating the best content?
The first major challenge of content is to stand out in the crowd of content offered on the network. The tip, in this case, is to develop an idea or theme that is interesting to your business, therefore, to your target audience. The strategy of creating customer-focused more content increases the chances of your site actually attracting and retaining users.
However, it's important to remember that the content you create cannot be an advertisement for your brand or business. Advertising is implied, the focus of the article is not to sell something, but actually inform, connect people and build a relationship with those who may come to become your customers. If you're creating copywriter-style text, stop all you're doing and read this article through to the end before continuing to write.
What does your audience want to read?
Now that you know that the priority of content is the value and value it has to the audience, perhaps it's time to understand how to create interesting and unpublished articles. The first question to ask is: What "worries" my reader?
Writing about what people want to read is a challenge. So, listen to what your target audience has to say. Seek out what the "sorrows" and desires of these people are. This is a daily exercise that will certainly help your content to stand out. Social media is a good way to find out what your audience is talking about, what your questions are, and what they would like to know. Once you know what your readers' problems are, you can offer more targeted content and a more enjoyable experience for the reader.
Define your person
Persona is a character (a fictional ideal client) that you create while planning your digital marketing strategy. It is the persona that will represent your audience. You need to identify the needs and interests of this person so that, later on, you can produce the best content for these people. The more you delve into creating this persona, the more efficient your content will be.
How does your competition behave?
Contrary to what many people think, when the subject is content, do not just do your job well done and ignore what your competitors do. You need to monitor your competition as this can help you guide your efforts. One of the most productive content strategies is understanding the level of competition in your niche. This is not to say that you have to be watching your competitor all the time, but acknowledge your presence and regard competition as healthy.
How to make:
An interesting way to find out what makes your competitors successful is to search for a keyword on Google. See which brands are ranked first on the search engine. For example, if you have a Digital Marketing business, look up the term on Google and see who your competitors are and which content has been the most read and shared in recent months. You can do this through BuzzSumo. Just choose the period you want to analyze (six months is the ideal time).
Reasons to observe the competition before creating the best content:
It will help you innovate
It will help you better understand your audience
It will take you out of your comfort zone.
It will make you get better content than hers
Content Curation
If you still do not know how content curation works, it's time to better understand and put this practice into action in your business. Content curation has become very common for content marketers. It works like this: you find content - it can be on content sites, for example - that tackles a particular topic on your competitor's' blog, compiles it and adds your personal touch. The idea is to make it unique and valuable to your audience.
Another option is to hack the title of your competitors. You search the keyword on Google, see which are the best titles and create your own titles inspired by your competitors' titles. For example: if you search for the word "digital marketing consulting" in Google and among the top positions is the title "Five reasons to hire a digital marketing consultancy", from it you can create other titles such as: "Ten reasons to hire a digital marketing consultancy for your company. "
Win the trust of your audience with the best content
A relationship without trust tends not to last. If you want to create the best content and make your results lasting, know you need to gain the confidence of your reader. Once your audience trusts you, the engagement will be greater. With this, the leads will be more qualified and, consequently, your business will grow. One way to generate that trust is to add a personal touch to your content. The user prefers texts that interact with them. You need to imply that you are writing that article for human beings with pains and desires. Solve your problems and they will trust you! Understood?
Pillars of trust
Author David Horsager in "The Advantage of Trust: How Leaders Conquer Better Resolutions, Deeper Relationships and a Stronger Outcome," states that trust needs eight pillars to be built:
Clarity - Be clear from the beginning to the end of your article, do not make room for ambiguity.
Compassion - Show that you want to help your audience in your text.
Character - Do what is right always. Your audience is watching, not writing one thing and doing another.
Competency - Stay current. Only then will you discuss relevant topics in your content.
Commitment - The public will know who is really committed to a business. If you are going to publish weekly articles, you can not leave for next week.
Connection - Establish a relationship with your audience. Answer comments, complains and compliments.
Contribution - When you offer quality content you are contributing to the generation of knowledge. This is amazing.
Consistency - Try to keep a pattern in your articles and talk about what you master.
Never promise something you can not keep up with the best content
It's no use following the pillars of Trust if you promise something in the title of your content and then fail to deliver the promised to your audience. The reader will be frustrated to realize that he has been "cheated" and the credibility of his blog or website will have trickled down. This strategy can even generate many clicks on your site, but how many of those clicks have become qualified leads and how many can become real customers. You can not promise "All the tips about ..." and write 500 words. Or even promise the "Secret Formula of ..." and write about something that everyone already knows. Prometheus? Fulfill!
Think about the user experience
Whenever possible, write short sentences and paragraphs. The user, once they look at your content, will realize that it is easy to understand, light and easygoing. Huge paragraphs, without intertitles, leave the content studio. The truth is that nobody wants to read a huge block of text and this just amazes the reader. Intertítulos, besides "breaking" the text, help the reader if he needs to go back to some point of its content to re-read, for example. He can already visualize the main themes of that post and decide if it's interesting or not.
Size is not documented? It will be?
If your question is: is the size of my article important?
-The answer is yes.
If the question is, what is the ideal size of a content?
-The answer is: it depends!
Short quality contents may seem good for those who do not have patience or laziness but are the longest shared contents and those that have more credibility. Everything will depend on your persona - the ideal fictional client that will direct what is to be produced. The content needs to be large enough to please your persona, take your doubts and conquer it. Whether it will have 500 or 10,000 words is your persona who will say. Nothing to be creating giant texts if your readers prefer short texts just because you read here that long texts are more shared, okay? Know your persona very well and do what is really worth it in your case. The only thing you need to keep in mind when it comes to creating content for websites: it should be large enough to cater to the person.
Remember that you are writing the best content for internet
We said at the beginning of this article that your article should not be an advertising copy. But keep in mind that all internet text is a sale. Be it an idea, an argument, a position, a product or a service. You need to know that you are selling something by posting something on your website or blog.
Keep in mind that there are thousands of internet pages and you only have a few seconds to attract your reader. When he is reading your content, try to attract him. Do everything to delight and awaken in this user the desire to continue reading your article. The way is this: a good title takes the reading of a content (if it is good if not the reader stops in the middle); a good content takes the reader to other content and consequently to a return to your site. It is this return that will give credibility to your content, which will lead to product and service sales in the future as well. The author who does not understand how texts work on the internet will have difficulty in establishing themselves.
IF THE
Talking about content without mentioning SEO (Search Engine Optimization) is impossible. However, a very common mistake among content marketing professionals is to put the SEO process first and foremost. Your content purpose is to inform, build rapport and win the reader / future client, right? Being well positioned in search engines is important, but the focus is on humans, not search engine robots.
Contextualize
If you want to produce the best, relevant and interesting content for your site, a good way to impact your audience is to contextualize the content. The idea is to bring discussions about recent issues to your website or blog in order to increase your audience. We have already talked about observing the competition in this article. This is a good way to identify articles and posts that are highlighted and generating more discussion. Comments and shares on social networks are also good indicators. Remember, on the internet, everything is for yesterday - if you leave for the next day it will be too late.
Conclusion
Now you already have several tips on how to improve your content production. Keep in mind that many readers will access your articles and posts on mobile devices. That is why it is so important that your website or blog has a responsive design. The idea of content marketing is simple: to give a specific audience the best of content, clearly and professionally. When you create valuable content like the one you just read, you generate traffic to your website through keywords. An organic and very important traffic for those who bet on this digital marketing strategy.
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