Let's be honest: much content spread over the internet could be much better. But, how to do that? Having an interesting subject to develop, assertive knowledge of your audience and a certain ability to write, you will have in hand an excellent text.
Check out 5 tips on how to write quality content to be applied to a variety of content, be it a blog, website, video or any other resource you use to reach your audience.
1. Be enthusiastic
The first step in knowing how to write quality content is to understand that you need to be educated and build trust. And, let's face it, it's hard to win the reader's confidence when you write like a robot.
Many people use a more formal style (sometimes even too much) because they think it makes them seem important. But, the truth is that no one would read a totally serious and without personality.
Also, when producing content, demonstrate your passion for the subject. Instead of writing about something, tell the reader what you want to say. That is, you need the enthusiasm to engage the reader.
2. Let the content "fall asleep"
For the more hurried and anxious, this tip may seem really difficult. But do you know what a good way to improve your content? Only publish it the next day.
A night's rest away from the content will surely give you a new perspective and ideas on how to make your text even better.
After that, you'll see more clearly that the content was not really ready and will make the necessary changes.
3. Ask a friend to read aloud
Now that you've let the content "rest" for a night, it's time to read aloud.
This tip is good because of reading aloud you find problems in the flow of text that your eyes would probably not notice. And if someone else can do it for you, even better.
4. Pay attention to long phrases
When doing (or listening) reading aloud, take the opportunity to see if there are long sentences. The key to knowing how to write quality content is to speak one idea per phrase and express each one succinctly.
Did you know that when you reach 20 words in one sentence, can each additional word make you lose up to 10% of your readers?
A good way to test this is to see if your reader needs to pause to breathe in the middle of the sentence. If so, it is too long.
5. Rewrite the passive voice
The difference between active and passive voices is that, in the first case, we say that someone has done an action. For example: "I ate an apple". In the passive voice, the sense is the same, but the action and the subject are reversed: "The apple was eaten by me."
Most of the time, the passive voice makes the sentences dull and bland. The active voice, on the other hand, transfers the message of vigor, energy, and immediacy.
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In addition, the active voice makes the text more fluid and easier to read, as it is easier to understand what is being said already in the first reading.
When we read a phrase in the passive voice, we tend to take a little longer to understand who did what. Therefore, using this feature often is an easy way to turn away your readers. Remember: it is not incorrect to use the passive voice, but you should avoid it as much as possible.
There is no magic formula for how to write quality content. However, following the tips and practice is always one of the best exercises to improve your writing.
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