Keep in mind that to become a successful copywriter, however, just knowing writing tips is not enough. You will need to be aware of the market trends, get to know the niche you work for and be a master at meeting deadlines and delivering tasks. However, a good Portuguese and the following tricks can definitely help you position yourself better. Check out!
1. Specialize in a theme
Certainly, there are subjects that you prefer to approach and those that are not too much your beach. So, specializing in a topic is the first thing you will want to do as a freelance writer. Take advantage of this and try to find out exactly what you would like to write on a daily basis.
This will give you the opportunity to become a better writer and will make your performance even more valued. Let's say, for a moment, that you have an affinity and can write good technology guidelines. Focusing on this can give you a competitive edge.
Do not know exactly how this could happen? Consider the following: a field like technology is always in the update and lives full of news that a good copywriter should be aware of. If you focus on this specialization, you'll better understand the jargon, techniques, and styles used in writing for that niche market.
We do not mean that you can not (or should) write on a wide range of subjects. Just that your writing may be better if you keep focussing on two or three topics that are of your expertise.
Try for a period to dedicate only the production of content to the same client or within the same subject. You will find that your results will be much better than when you try to balance a number of extremely disparate tasks.
2. Offer differentiated services
Although we have told you to be attentive to a specific topic and this is a valuable writing tip, that is not why your services should come down to one thing. Still following the example of technology, there are many subjects that you can talk about in this area.
So even if you stay focused, the suggestion is that your portfolio encompasses a range of activities you can provide to your customers, without prejudice to your primary function.
For example, let's say you are this technology writer. A good idea to get more business and conquer niche markets even larger than the ones you are currently attending is to specialize, for example, in translations.
The fact that you do both (writing and translation) will make your clients feel more comfortable in delegating a greater number of tasks to you. And it may result in a greater amount of work to be done over time.
Diversifying the profile of the services you offer is a fundamental strategy for those who want to get on well in the life of freelancing. After all, the more extensive and dynamic your portfolio, the greater the chances that it will live up to your consumer's expectations.
3. Study Grammar Rules Properly
The third writing tip is basic and essential, but many freelancers forget to practice it on a day to day basis. Learning grammar rules and studying them often is something that will help you differentiate your services and deliver a much better performance for your customers.
As much as, in an ideal scenario, we all have reviewers to check if we have committed one or another vacillation with the Portuguese language, things are not always that way. Eventually, you will work for a company small enough not to have that kind of service. And this is where your writing skills will really be tested.
By doing the reviewer and writer roles you will have to deliver impeccable texts, knowing that you will not be able to count on the attentive eyes of a second person. This experience will probably serve to better educate you about our language and ensure that you master it even more.
But even when working with a reviewer on the side, it is not possible to neglect Portuguese. Spelling and grammar are essential for a good copywriter because his profession is not just to sell an idea. It is to do it according to some rules, which must always triumph.
Unlike literary writing, advertising texts have a specific language and a typical approach. Because of this, your expression will always be limited to the goal and focus given by your client in the briefing.
Knowing the Portuguese language well will help you stick to these details.
4. Provide good customer service
As a freelance professional, another luxury you will not be able to count on is the presence of a caregiver. This sector, which is typical of advertising agencies, bridges the gap between the client and the professional, allowing the production to arrive at just briefings ready and from there the possible great ideas.
However, when working on your own, you are often your own. And that means learning to deal with the customer is a basic need of the profession.
Imagine this: there will always be times in your career where the person who hired you will not be satisfied with the results of your work. This does not necessarily mean that it has inferior quality. In many cases, misunderstandings and communication failures are enough to make a project leave something to be desired.
In any case, it is at these times that your ability to deal with third parties will be put to the test. Understanding and giving accurate answers to your client's demands is one of the tasks you will have from now on and therefore you need to prepare for it.
Customer service is not exactly a seven-headed animal. As a rule, just take a polite position and try to be as efficient as possible to deal with this side of the profession.
However, if you are a shy person or have difficulty making your ideas heard this can prove to be your big challenge. So be prepared to have frequent conversations with those on the other side of the creative process and understand that this is also part of the task of being a good copywriter.
5. Follow deadlines
Deadlines are probably one of the most relevant issues for any type of freelancer. Whether it's a copywriter or a designer, what happens is that clients expect the deadlines you've committed to meet. And this can be a challenge both for those with little experience in the market.
The truth is that meeting deadlines can be a very tricky thing specifically when you are not accustomed to doing the management of your projects. Generally, in the workplaces as content production agencies, there is always someone responsible for determining when something should be delivered and checking if your team is able to do that.
That person's name is Project Manager, and it is likely that you have already been in contact with this position throughout your life.
By opting for a freelance life, however, many people disregard the fact that they will be responsible for managing their own projects. That is, you have to do your best not to commit to more deliveries than you can and always remember the deadlines.
Luckily, we live in an extremely technological age. That means there are a number of features out there that you can use to ensure you will not miss any deadlines. A good calendar and reminders on your cellphone are usually enough to do this task.
6. Do not stop perfecting yourself
Not only of improvements in the Portuguese language lives the freelance writer. If you want to do well in this profession, you will have to do much more than continue to learn Portuguese day after day.
It is imperative that you, as a self-employed professional, devote part of your time to personal development. Courses that can diversify your performance, workshops that will help you be more efficient, as well as seminars that can change your worldview are a great help at this time.
But simple things, like reading a blog, can help you carry out your tasks.
Remember that being your own boss also entails charging yourself, with some frequency, refresher, and improvement.
Generally, when we work for third parties, this task is not done by us. All staff is sent to specific events in your area and even the fees are borne by the boss. As a freelancer, however, whoever has to do this is yourself. Therefore, reserving part of your budget for courses and events is something you should start to do from now.
So, set goals that contemplate what you would like to do in five or ten years and determine a plan to get there. Rare are the cases in which this plan will not involve some kind of improvement.
7. Learn how to sell your services
Lastly, among the freelance writing tips, there is no more important tip that we can give you that does not revolve around the ability to sell your services. Just as with the other topics we have listed here, selling your fish has become one of your tasks the moment you chose to live as a freelance professional.
This need not necessarily be a bad thing. Many of us, in our full-time jobs, were dissatisfied with the way we were perceived by our superiors. There is nothing more common than someone who sought life as a freelancer to get away from dull tasks and a job that did not challenge him enough.
So it is likely that in addition to being a good copywriter, you will need to do so many things very well. And it is time to sell your services that knowledge of these things will be most useful.
Freelance life
You will need to find out the marketer that is inside you as well as you will have to live more with your site administrator and planner to be a good freelancer. There are many materials out there that can help you, but in the end, only you will be able to become the biggest promoter of your own work.
The fact that you do not have a boss you can attend to on a daily basis, being able to practice anywhere you do well and avoiding a few hours in traffic is not the only advantages that make freelance writing career attractive. The possibility of improving and becoming a professional more and more complete with the passage of time is also one of them.
Writing to others is a way of not stagnating in your career under any circumstances since you will have to read a lot and understand new subjects daily. All this experience can bring excellent returns, broaden your professional horizons and make you more experienced and skilled.
So, take into account the freelance writing tips we've listed here. They will help you a lot on your journey. Did you like this material and want to continue learning about the particularities of content production for the internet?
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