The writing agenda is the first step in the production of content. To interpret it correctly is the second part. Find out what should be extracted from the agenda!
When you get a writing assignment you need to know exactly what to do with it. Otherwise, your texts may be anything but what the client expects them to be. Learning to understand a writing agenda, therefore, is one of the first tasks that any freelance writer needs to master to do well in this career.
First, we need to address what is a writing agenda . The agenda works just like a briefing, specifying what should be done throughout your text to meet the prerequisites of the content you want. It will guide you as to what to include and what not to mention about a specific subject.
In addition, the writing agenda will specify the size, format, and style of the text to be produced, as well as its ultimate goal and CTA. Therefore, being attentive to the content of the writing agenda is paramount for your success as a copywriter.
Today we are going to teach you what should be extracted from a writing board and how you can do it. So stay tuned for the following topics.
1. Central theme
The first thing you want to understand when picking up a writing board is the central theme that should be addressed by it. After all, without this information it is unlikely that your text will actually meet customer expectations.
Understanding the central theme through a writing agenda should not be exactly a challenge. When well drafted, the agenda explicitly states it in its first words.
You should look for terms such as "the purpose of this text is to explain to the reader" and to focus on the verb used in that main sentence. Explaining, listing, or demonstrating, for example, are completely different actions from one another and they point out the path that your text will need to take to be well understood by readers.
If you can not exactly match what the main line verb indicated, your text is unlikely to perform well. So, never stop focusing on this indication.
However, it is of no use to "explain" if you misunderstand the subject. Make sure you understand exactly what the agenda is talking about and do a brief research on the subject if you have any questions.
It is common for there to be very similar terms, but they mean completely different things. Making explanatory text about the wrong subject is as bad for your career as producing a list of advantages when it was not exactly what you were asked for.
2. Approach
Secondly, you should note what kind of approach the text asks the editor to make. Every writing agenda will have this information, sometimes more clearly, sometimes less.
One tip is to always check to which persona you are producing the text. If you are an executive and you need to talk about something expensive to your business, you should talk directly to him assuming that most of the particulars of your profession are already understood.
Now, if the writing agenda is meant for a beginning professional, who still needs to become familiar with the subject in question, his approach needs to be completely different. It will probably be necessary to spend some of your time describing what specific terms mean, for example, to ensure complete understanding of the message.
Another way of detecting the correct approach in a writing agenda is by checking the materials previously published by the client. You can do this by going to your blog, which should also be indicated in your writing board.
There you will be able to understand to whom usually the contents are made and with what language they are constructed. This will make it easier to create an essay that does not deviate from the standard of what is published in that location.
3. Focus
Understanding the focus of a post is another of your missions to receive a writing agenda and is probably one of the most difficult of them. This is because the focus of a post is directly connected with your role in the sales funnel and if you do not have experience with this concept you are likely to get lost in it.
The sales funnel is divided into stages, among which we have Learning, Problem Recognition, Solution Consideration and Purchase Decision. Your focus can be determined according to the stage of the sales funnel where the text in question fits. Thus, it is very important to observe this information when receiving a writing agenda.
This happens because in the first step the buyer simply does not know that he has a problem and is only getting to know a subject. Therefore, the contents produced for this stage of the funnel can never have the same focus as those made at the time of the Purchase Decision, for example when your buyer is already aware of your problems and the types of solutions available in the market to solve it.
If you disregard the focus of a text throughout writing what will happen is that it will have less efficiency and therefore will be a missed opportunity in your client's content strategy. So, always remember to check this information and tailor your essay to it.
4. References
References, in turn, are the backbone of producing texts for the internet (and other means) and should always be checked. They have been included in the agenda for a reason and this is often the fact that they are enough to give the writer enough knowledge about a subject.
Ignoring the references causes you to run the risk of producing material that has nothing to do with the pattern.
5. Language
The language of a text is another information that will always appear in the article list and that you can check in the specifications about the client. In general, things like the level of formality and the kind of familiarity with which you can treat the reader will be described there. Note this for best results.
6. Purpose of the text
Finally, the purpose of the text is another of those aspects that need to be observed in the writing agenda. You will be able to easily understand it by looking at the publication's CTA.
If the CTA is the prospect's expected action when you finish reading your text, your entire essay needs to lead to it. This is reason enough that you never leave to read this information last, after all, it will guide all your content.
For a writing staff to function exactly as described here, it must be done according to some rules. That's why we have a Guidelines Planning Checklist, which covers each of its stages
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