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You have spent long days (and nights) thinking about the perfect idea for your future business. The one that will make you rich and famous. Or that will simply bring you the money and the flexibility to indulge in your other activities. In any case, it is now time to move towards the realization of your project. Here again, you have the energy to spare and ideas in your head. Only downside: you have only a very limited budget to get started. Now, as you know, money is the nerve of war. Fortunately, it is possible to win his first entrepreneurial battles with small means. For this, you will have to think outside the box and above all, apply a rigorous method. The following 10 tips serve this purpose. They've proven themselves at every successful business, from Silicon Valley start-ups to trendy coffee shops down the street. It's your turn to apply them! Equip yourself with an effective website In 2016, it is unthinkable to launch your business without having a website. Whethe

As you follow our blog assiduously, you already know SEO well: keywords have no secrets for you and you know at your fingertips the 10 reasons why Wix has the best SEO. Congratulations, you passed your passing exam with flying colors. It's time to go to the next level. Like web design or social networks, the fantastic world of SEO follows its own trends. The Google algorithm is constantly changing. It evolves according to the research habits of the users. Nowadays, people use their mobile more, they want shorter answers and faster and over time, their requests are transformed. That's why a small update of 2017 SEO trends is needed. We reveal everything you need to know about the Google algorithm to put your site at the top of search results in 2017. The featured snippet: Google's 0 position Can we be better positioned than the first place? Well yes. Google has created the position 0 or what is called in the jargon the "featured snippet". In French, this correspo

Understand what the best long-term marketing strategy means: Create content that represents the brand The internet has brought the user experience into the media, where anyone can produce and share content. The user is now totally controlling their online experience, selecting the content and rejecting pure advertisements for the purpose of sale only, without any personal benefit. With the user at the top of the food chain, that is, ahead of their experiences, it is no longer possible simply to interrupt him with messages that he is not willing to listen to. The purchase decision and Branded Content With the power to select content, read and access what you want, whenever you want, which consumer would agree to be deliberately forced to watch/listen/read an advertisement disrupting your content experience? This is where the production of content comes from the companies. "Branded content is when the content itself is promoted in some way by the brand.The brand produces us

You've heard so much that the secret to succeeding in an internet business is to write good content and commit to publishing them with a frequency relevant to your target audience. And if you're engaged in an inbound marketing strategy, the content will work as a conversion driver for your business. Google constantly changes its algorithm and more and more good content gain relevancy and positioning search results. Along with SEO, this strategy is a result of the fight for consumer attention online. Hence the need to work the keywords in a context. Content promotes knowledge Having just good content is no guarantee that your sales will increase, but it gives you access to a world of new opportunities. The content must match the expectations of the audience and even if it is not quite what the user expected if it is relevant, add something really important. The information contained will educate the page visitor who will add confidence. Good content on a website or blog shou

In the globalized market that we are entering the competition is increasingly fierce, which forces organizations to create a business strategy that enables continuous improvement, cost reduction, better service level and present competitive differentials compared to competitors. But what is the advantage of adopting a business strategy? How can it help make more assertive decisions and deal with contingencies? To know the answer continue reading. Importance of a business strategy Imagine there are two people in search of hidden treasure on an island. One of them has a map that shows in detail the path and the traps until the arrival of the treasure site and the other has nothing to guide you to the treasure. Which of the two is most likely to find the treasure? What the map has, certainly. The customer is your greatest treasure but to get to it you have several competitors and unforeseen ones on the way and the only way to get ahead is to have a detailed roadmap and take the act

Content types allow you to organize, manage, and manipulate content consistently across sites. By defining content types for specific document types or information products, you can ensure that each content group is managed consistently. This article explains basics about content types and how content type publishing can be used to share content types across site collections. In this article: What is a content type? Works as inheritance type content How Inheritance Works for Site Content Types How Inheritance Works for List Content Types Content-Type Publication What is a content type? When doing business, a typical organization produces several different types of content; for example legal contracts, marketing proposals, product design specifications, manufacturing process documents, etc. While these different types of documents can share a small set of common properties, each type of content has unique attributes, and each can be created, used, shared, and maintained i